Your actual question
We define what you are launching or fixing: a first business, product, brand, selling channel or country.
ONE DECISION. YOUR BUSINESS.
What should you do next
with this product or business?
You have a product in mind, a supplier quote on the table, or sales that are harder to turn into profit than expected. Send us the details before we meet. In a 30-minute call, we will work through the decision with you and follow up with a written brief you can use.
30-minute working call · Written decision brief · ₹1,000
CSTE DIRECT / COMMERCE DECISION BRIEF01 / DECISION
Order stock, change the offer, or wait?
A product can look promising at the supplier price. The decision depends on demand, delivered margin, quality and the cash needed for the first test.
WHAT WE KNOWProduct idea and supplier quote
WHAT WE NEEDDemand, full costs and sample quality
Recommendation: set the test size and stop/go conditions before ordering.
BRANDS WE BUILT
caajuXEXYSELECTED CLIENT WORK THROUGH SCALE ON STEROIDS
CravistaInduSol
Own-brand and client work spans product launches, sourcing, creative and growth. Services differ by brand.
We have sold online since 2016 and built our own brands, including Fusked, Caaju and Xexy. We learned from products that worked and products that lost money. Today CSTE Direct and Scale on Steroids help other founders with sourcing, launch and growth work.
WHAT THE ₹1,000 BUYS
What you get for ₹1,000.
We read your intake before the call, so the 30 minutes are spent on your actual decision. Afterward, we send a written Commerce Decision Brief with our recommendation, the numbers behind it and the facts still worth checking.
Economics that survive reality
We work through price, landed cost, platform fees, acquisition, delivery, returns and cash tied up in stock. Unknown costs stay marked as unknown.
A decision you can act on
We compare the options, recommend a starting route and map the first 30–60 days. You can execute it yourself or ask us to quote the work.
A LOOK INSIDE THE BRIEF
A decision you can refer back to.
The brief is tailored to one principal decision. We distinguish your reported facts from public evidence, estimates and open questions. It is reviewed by a person before it is sent.
- A clear recommendationWhat to do first, what to hold, and why.
- Product, channel or market evidenceDated sources, alternatives and risks.
- Editable P&L scenarioBase case, downside and key assumptions.
- 30–60 day action planOwners, checks and stop/go gates.
ILLUSTRATIVE EXAMPLEPRODUCT DECISION
The supplier quoted ₹250. Is it worth ordering?
A founder has a product sample and a ₹1,200 target price. We would check real demand, the landed quote, platform or ad costs, delivery failures and whether the sample meets the promised quality.
Check firstDemand evidence; final landed cost; selling fees; returns; sample quality
Then decideSmall test, revise the offer, negotiate supply or stop before committing stock
Illustrative example. Your brief will use the details you provide and clearly mark assumptions.
WHERE WE CAN HELP AFTERWARD
If you want help carrying out the plan.
The brief may point to doing the work yourself. If you want us involved, we scope one of these routes separately after the diagnosis.
Build the next thing
Product and positioning, sourcing feasibility, P&L, marketplace setup, D2C readiness and the first test plan.
Make the current channel work
Amazon-first listing and catalog operations, content briefs, inventory checks and a defined reporting rhythm. Other marketplaces are scoped separately.
Add a new market or channel
Assess whether the existing operation is ready, then plan marketplace, D2C or cross-border expansion with a corridor-specific quote.
Sourcing and B2B orders are quoted by product and corridor. Managed operations and ads are separate scopes; stock, freight, duties, ad spend and platform fees are additional.
Vaibhav Thakur
₹20 Cr+
Cumulative revenue across our own brands
Founder-reported revenue, not profit or a participant forecast.WHO YOU'LL SPEAK WITH
Your next move deserves an experienced second pair of eyes.
Vaibhav started with US dropshipping in 2016, moved into affiliate marketing and Amazon India in 2018, and built brands across marketplaces and D2C from 2019 onward. CSTE Direct handles sourcing and trade work; Scale on Steroids handles creative and paid growth.
On the consultation, Vaibhav or a named senior team member works through your decision. We will identify where more evidence is needed rather than invent a “winning product” or a guaranteed outcome.
THE NEXT STEP
Tell us the decision you need to make.
- Complete the pre-call questionnaire so we can review your business.
- Our team reconciles the ₹1,000 consultation payment and arranges the 30-minute call.
- We discuss the decision and deliver the written brief after human review.
The full ₹1,000 is credited if you later place a CSTE B2B sourcing/sale order or buy an agency service. There is no obligation to do either.
COMMERCE DECISION CONSULTATION₹1,000
One 30-minute working call + a tailored written decision brief
Complete the pre-call form ↗Our team will confirm payment and scheduling. This page does not collect payment.FAIR QUESTIONS
Before you commit.
No. The fee covers the working call and written decision brief. Sourcing, catalog operations, ads, creative production and launch execution need a separate scope and quote.
That is fine. We will focus on the product decision, budget, channel and a manageable first test. Your economics will be scenarios rather than historical results.
We can assess a sourcing or trade route in the consultation. A real quote depends on the product, origin, destination, volume, logistics and applicable requirements.
If you later buy an agency service or place a B2B sourcing/sale order with us, the full paid consultation fee is adjusted on that invoice. The consultation itself does not force a further purchase.